CUE
CARDS
GENRE
(SOCIAL ACTION MEDIA AND COMMUNITY):
My chosen genre is Social Actions and
Community. Social action and community media uses media as a creative tool to
increase public knowledge and awareness and sets out to analyse current social
issues and problems and bring to public attention. This type of media gives an
informative view on some situations in society and uses the community to voice
their opinions so the media is more persuasive. This type of media is most
commonly used to show awareness for charities, such as RSPCA when they produce
videos of animals being badly treated and ask for your help. They do this to
pull at your heartstrings and inform you what is happening in society.
IDEA:
For my project, I have chosen to do a
social action and community film for the charity BEAT to raise the awareness of
anorexia in teenagers. I want to produce a 3-minute film to provide information
such as facts and statistics on anorexia. I will also have real life anorexics
voicing a con of anorexia. To break up the clips, I’ll be filming a sequence of
a girl with anorexia, touching and squeezing parts of her body, crying and
clenching at the fact she finds herself fat. She stands in front of the mirror,
staring at herself, touching the parts she hates.
TARGET
AUDIENCE:
My target audience will be for those who
are either worried about their child having anorexia and need information, or
those who are interested in helping those with it. It also is aimed at
teenagers that are worried about having anorexia and want to know the signs or
statistics of it.
VISUAL
STYLE AND TECHNIQUES:
I want it to be visually dark lighting, to
keep it with the darkness of the illness. The sequence that I will be filming
will be in that style. It will be dark and sharp, but with a blurred
translation between each part of the body. The clips of the real anorexics
stating the cons and facts of the illness will of course break up the sequence.
The clips will visually be them filming themselves, this way it will come off
as more personal and meaningful.
DISTRIBUTION
AND FEEDBACK:
I would like my film to be distributed on
the BEATS website. As it will be a 3-minute max film, this fits perfectly with
their site. People are welcome to contact beat and leave comments on their site
to give feedback from the film.
Well done Coral. I thought your presentation was very strong, your subject matter is very serious and you have shown that you are visually reflecting this in your initial imagery. You mentioned producing a community film. Something that may be of use to have a look at is a short film made under the genre of free cinema (documentary style cinema from the 1950's). There is a box set here in the library. The specific film in the set is called Best of Friends and follows the plight of two deaf immigrant workers in 1950s London, it obviously isn't about anorexia but has a powerful and melancholy narrative style.
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